Thu 5 September 2019
Welcome to the Association Events Summit 2019
Welcome from Venue Partner
Brisbane Convention & Exhibition Centre
The Future of Meetings and Events – An International Research Project
Meetings are not just about tables and chairs; they are about people. People have changed and how they work has changed. This session will provide an outside-in perspective and shed light on disruptive forces by exploring what PCMA and Marriott International have identified as macro-trends that could change the face of the business events industry. Whether it be driven by generational differences in the workforce, technological advances, attitudes around food and wellness, or new forms of media and communication, these trends have the potential to disrupt the industry as we know it.
Antonio Codinach, Regional Business Director APAC, Professional Convention Management Association – Via live stream from Singapore
The Past, Present and Future Event Manager
A career in event management is not without its challenges. Creating and producing a successful event requires a multitude of skills and can involve long hours. This panel will discuss the:
- Skill requirements and career progression of an event manager
- Difficulties in maintaining a work/life balance
- Roles and responsibilities of holding a management level position
Megan Flower, Executive Officer, Landscaping Victoria Master Landscapers
Jacqui Diamond, Events Manager, The Mathematical Association of Victoria
ASSOCIATION EVENTS SURVEY
Associations Forum conducts an annual Association Events Survey and the resulting report gives an analysis of the association events sector. It includes information on the types of events being run, event rotation policy, delegate fees and member discounts, CPD points, exhibitions, member participation and use of suppliers. This session will go over some of the key findings from the 2019 Association Events Survey.
Alexandra Larach, Events Content Manager, Associations Forum
THE NEW AGE OF EVENT TECHNOLOGY
Event technology is an ever-changing landscape that all event planners must navigate. This panel will discuss the future trends of technology and the use of virtual reality, augmented reality and simulations at events. The technology covered will not be limited to what is used during an event; the panel will also discuss the technology used during the lead up to an event to ensure a smooth process.
Monica Robertson, Events & Marketing Manager, Institute of Public Works Engineering Australasia (Queensland)
Kylie Clarke, Director, Evise
Developing and Delivering Technical Content
Association conferences require appropriate technical content. Yet often these major events are arranged by managers who are not personally versed in the right topics and speakers. This session will look at:
- Maximising the use of technical panels and other methods of content creation
- Who should do the inviting and who should follow up?
- Ensuring technically brilliant people get their message across well
John Peacock, Chief Executive Officer, Associations Forum
SPONSORSHIPS & PARTNERSHIPS: THE REAL STORY
Associations require sponsors and partners in order to hold and enhance their events. This session will investigate how to ensure your relationships are successful and beneficial to the organisation. The panel will discuss the different approaches for sponsors and partners and how to ensure an ROI for both the organisation and the partner, as well as the intricacies of the relationship between the two parties.
Smaro Exelby, Queensland Commercial Director, Property Council of Australia
Stacey Rodda, National Partnership Manager, Australian Institute of Architects
Rebecca Cobon, Manager - Events & Sponsorship, Master Builders Queensland
Workshop: Building A Case
During this workshop, you will learn how to effectively build a case to create a solution to problems you may encounter during your career as an events manager. This session will be facilitated by Joanne Jacobs from the Disruptors Handbook, who will take you through the step-by-step process of creating a successful pitch.
Joanne Jacobs, Co-Chief Executive Officer, Disruptors Handbook
Holding a Successful Joint Conference with an Asia Pacific Counterpart
In April 2019, Australian Rheumatology Association (ARA) combined their Annual Scientific Meeting with the Asia Pacific League of Association for Rheumatology at Brisbane Convention & Exhibition Centre. ARA President Dave Nicholls will share thoughts on the:
- Financial arrangements required in advance
- Logistical challenges to meet the needs of the two associations
- Marketing plans to meet the attendance and participation outcomes
- Technical content to suit carrying level of expertise
Associate Professor Dave Nicholls, President, Australian Rheumatology Association
Exhibitions – Growth, Success and Lessons Learned
Exhibitions can be a critical part of an association conference, they deliver a key hub for delegates, create the opportunity to showcase your industry and stakeholders and have the potential to increase the overall revenue of the event. Although attractive on paper, they can, however, deliver their challenges.
Julie Hood will present on the model APPEA has developed over the past decade, give examples of what has been successful and what has not! From a 12 booth expo to a 5 hall show, there will be a takeaway for everyone in this presentation.
Julie Hood, Director – Events & Member Relations, Australian Petroleum Production and Exploration Association (APPEA)
Closing Comments & End of Summit
In partnership with Brisbane Convention & Exhibition Centre