Association Events Summit

5 September 2019, Brisbane Convention & Exhibition Centre



Thu 5 September 2019


Registration Opens


Welcome to the Association Events Summit 2019

Summit Chair: Savio D’Sa, Education and Marketing Manager, Audiology Australia


Welcome from Venue Partner

Brisbane Convention & Exhibition Centre 


The Future of Meetings and Events – An International Research Project

Meetings are not just about tables and chairs; they are about people. People have changed and how they work has changed. This session will provide an outside-in perspective and shed light on disruptive forces by exploring what PCMA and Marriott International have identified as macro-trends that could change the face of the business events industry. Whether it be driven by generational differences in the workforce, technological advances, attitudes around food and wellness, or new forms of media and communication, these trends have the potential to disrupt the industry as we know it.

Antonio Codinach, Regional Business Director APAC, Professional Convention Management Association – Via live stream from Singapore


The Past, Present and Future Event Manager

A career in event management is not without its challenges. Creating and producing a successful event requires a multitude of skills and can involve long hours. This panel will discuss the:

  • Skill requirements and career progression of an event manager
  • Difficulties in maintaining a work/life balance
  • Roles and responsibilities of holding a management level position

Megan Flower, Executive Officer, Landscaping Victoria Master Landscapers

Jacqui Diamond, Events Manager, The Mathematical Association of Victoria



Associations Forum conducts an annual Association Events Survey and the resulting report gives an analysis of the association events sector. It includes information on the types of events being run, event rotation policy, delegate fees and member discounts, CPD points, exhibitions, member participation and use of suppliers. This session will go over some of the key findings from the 2019 Association Events Survey.

Alexandra Larach, Events Content Manager, Associations Forum


Morning Tea



Event technology is an ever-changing landscape that all event planners must navigate. This panel will discuss the future trends of technology and the use of virtual reality, augmented reality and simulations at events. The technology covered will not be limited to what is used during an event; the panel will also discuss the technology used during the lead up to an event to ensure a smooth process.

Monica Robertson, Events & Marketing Manager, Institute of Public Works Engineering Australasia (Queensland)

Kylie Clarke, Director, Evise


Developing and Delivering Technical Content

Association conferences require appropriate technical content. Yet often these major events are arranged by managers who are not personally versed in the right topics and speakers. This session will look at:

  • Maximising the use of technical panels and other methods of content creation
  • Who should do the inviting and who should follow up?
  • Ensuring technically brilliant people get their message across well

John Peacock, Chief Executive Officer, Associations Forum



Associations require sponsors and partners in order to hold and enhance their events. This session will investigate how to ensure your relationships are successful and beneficial to the organisation. The panel will discuss the different approaches for sponsors and partners and how to ensure an ROI for both the organisation and the partner, as well as the intricacies of the relationship between the two parties.

Smaro Exelby, Queensland Commercial Director, Property Council of Australia

Stacey Rodda, National Partnership Manager, Australian Institute of Architects

Rebecca Cobon, Manager - Events & Sponsorship, Master Builders Queensland




Workshop: Building A Case

During this workshop, you will learn how to effectively build a case to create a solution to problems you may encounter during your career as an events manager. This session will be facilitated by Joanne Jacobs from the Disruptors Handbook, who will take you through the step-by-step process of creating a successful pitch.

Joanne Jacobs, Co-Chief Executive Officer, Disruptors Handbook


Afternoon Tea


Holding a Successful Joint Conference with an Asia Pacific Counterpart

In April 2019, Australian Rheumatology Association (ARA) combined their Annual Scientific Meeting with the Asia Pacific League of Association for Rheumatology at Brisbane Convention & Exhibition Centre. ARA President Dave Nicholls will share thoughts on the:

  • Financial arrangements required in advance
  • Logistical challenges to meet the needs of the two associations
  • Marketing plans to meet the attendance and participation outcomes
  • Technical content to suit carrying level of expertise

Associate Professor Dave Nicholls, President, Australian Rheumatology Association


Exhibitions – Growth, Success and Lessons Learned

Exhibitions can be a critical part of an association conference, they deliver a key hub for delegates, create the opportunity to showcase your industry and stakeholders and have the potential to increase the overall revenue of the event. Although attractive on paper, they can, however, deliver their challenges.
Julie Hood will present on the model APPEA has developed over the past decade, give examples of what has been successful and what has not! From a 12 booth expo to a 5 hall show, there will be a takeaway for everyone in this presentation.

Julie Hood, Director – Events & Member Relations, Australian Petroleum Production and Exploration Association (APPEA)


Closing Comments & End of Summit


Networking Drinks

In partnership with Brisbane Convention & Exhibition Centre